Designing with purpose,
one star at a time

ORIGIN STORY

Growing up around engineers means you absorb a certain way of thinking before you have a word for it. Everything is a system, everything has logic. Design school added the other half: that logic means nothing if the person on the other end cannot actually use what you built.

My first real design project was a dog paw cleaner, a physical product that went through 3D printing and an exhaustive process I did not expect to love. Starting from the problem, doing the research, testing assumptions, reorganizing everything until it clicked. That is when I realized what was most fun for me was not the output. It was the thinking that got me there.

Since then, I have been chasing the feeling of connecting ideas into something useful.

HOW I WORK

When I start on any project, the first question I ask is: who is this really for, and what problem are we actually solving? Sometimes the answer is clear. Sometimes the people involved do not know yet either and that is where the interesting work begins.

I think in systems. Even when I am designing individual screens, I am thinking about how each piece connects to the rest. I keep notes by hand when I am deep in a problem, something about writing it out helps connect the dots faster.

Something I have learnt along the way: every detail in a design should have a reason behind it, not just a form or aesthetic one. It does not always have to be complex reasoning, but it should exist. Backing decisions up is what separates considered work from guesswork.

WHAT I'M LOOKING FOR

I'm looking for work that matters and teams that debate the right things. Somewhere craft is valued not as polish, but as respect — for the person using it, and for the problem it tries to solve.